Stephanie Alexander is regarded as an Australian food icon. Her holistic love of cooking, gardening and educating has seen her gain success with her book The Cook’s Companion found in the kitchens of more than 500,000 Australian homes. This passion has evolved into a comprehensive range of kitchen and garden products.
Brand Identity & Packaging
Capturing the essence of Stephanie I have developed a brand identity which has been adapted across an extensive range of packaging items. The look and feel includes earthy colours such as green and a warm cream with side panels featuring botanical drawings of herbs and vegetables. Details include herringbone ribbon to accent titles and parchment paper with stamped icons to categorise products. Gift boxes have styled photography in keeping with the tone of the branding.
Illustration
Tea Towels
The Australian native tea towels shown below were each hand drawn to reflect the iconic flora – waratah, eucalyptus and wattle showcasing intricate illustrative details.
Picnicware
Inspired by the Australian native tea towel illustrations this bamboo fibre picnic range offers two patterns – the eucalyptus and wattle in two colour-ways. Limited by a single colour print these illustrations had to collectively work across the entire range of items.
Based on the Australian native golden wattle this delicate illustration adorns the bamboo fibre picnic range. Featuring tumbler, pitcher, plate, bowl, tray and salad bowl.
This distinctively Australian native eucalyptus is intricately illustrated to include the iconic shaped leaves, flowers and buds. The pattern has been applied across a range of items including number, pitcher, plate, bowl, tray and salad bowl.
Garden & Outdoor
This pattern was drawn based on the Australian native golden wattle. It was then developed into a repeat pattern and the swatch which was applied across soft picnic items such as a gardening bag, tote bag, lunch bag, insulated picnic bag, gloves, kneeling pad and picnic mat.
LEXIS WILTON 