These unique silicone muffin trays were developed for the homewares collection, Live It by Smash Enterprises. The range includes a variety of kitchen utensils such as spatulas, tongs, whisks, chopping boards, knifes, silicone bakeware and more. These novelty muffin trays were designed with children in mind featuring trains, bugs, presents, shells and flower mold shapes. The entire Live It brand was sold into Kmart stores nationally.
Product Design
The Live It range of silicone muffin trays was designed with kids in mind. Playful shapes include bugs, trains, gingerbread people, presents, seashells and flowers each tray was engineered to produce fun shaped muffins.
Packaging
Following the Live It style guide the packaging for these muffin trays had to ensure they held the weight of the silicone product whilst using no glue or additional fasteners and showing off the product for the customer to gain a tactile and interactive experience.
LEXIS WILTON 