Australiana

Australiana is a range of fun kitchen and homewares products that suit as both souvenirs or for the local market. Using a palette of vibrant colours Australiana features the paper collage artwork of illustrator Andrea Smith to create stylised stories of iconic Australian animals, plants and landscapes.

Logo Development

Styled with a relaxed contemporary feel the logo was developed from various concepts to the final version which is featured across the packaging.

Brand Identity & Packaging

The Australiana packaging features the iconic works of Andrea Smith in a repeat pattern on the side panels of the giftboxes. Two predominant colours of dark blue and a muted pink are alternated across the packaging to form part of the brands identity. In addition to this an artist profile is included wherever possible on the back panel, along with an image of Andrea Smith.